Friday, October 14, 2011

Recycled Fish Online Fly Shop

I got a press release from a friend the other day announcing the Recycled Fish Online Fly Shop. This is a pretty nice setup where Recycled Fish has teamed up with West-Fly to provide a source of inexpensive flies, where 30% of the proceeds got to "conservation efforts to help make strong fisheries with healthy fish populations."

Announcing the Recycled Fish Online Fly Shop powered by West-Fly
New online fly shop delivers high quality flies at low prices, delivers money to conservation.

To catch a fish, an angler needs three things: the know-how, the equipment – and the fish have to be there. The new Recycled Fish Online Fly Shop powered by West-Fly helps accomplish two out of the three. It offers high quality flies at low prices to put the right tools in anglers’ hands, and funnels no less than 30% of every sale to conservation efforts to help make strong fisheries with healthy fish populations.

“We don’t ever want to be a fishing products company,” said Teeg Stouffer, Recycled Fish Executive Director. “We are a non-profit organization. That’s why we’ve partnered with West-Fly, who produces, markets and distributes quality flies. They have created something to help our cause in a new and interesting way.”

So does the Recycled Fish Online Fly Shop powered by West-Fly replace standard bricks and mortar fly shops? “Not at all,” says Stouffer. “Fly fishing needs locally owned shops – they’re part of the culture of the sport. What we’re doing complements traditional shops, it doesn’t compete with them. We won’t, don’t, and can’t offer casting lessons or fly tying classes, guide services, or boots and waders. We can’t tell you what the stream flows look like, or what the fish are eating. But once you figure that stuff out with the help of a local shop (probably after buying an assortment of flies from them), you can order a couple dozen of your favorite patterns from us, or prepare for a destination trip by loading up a fly box with the flies for a faraway water.”

The Recycled Fish Online Fly Shop is available at or by visiting Recycled Fish and clicking on “Fly Shop.” West-Fly makes a quarterly donation to Recycled Fish based upon proceeds from the sales. All purchases through the site qualify for donations to Recycled Fish.

About Recycled Fish:

Recycled Fish is the national non-profit organization of “anglers living a lifestyle of stewardship both on and off the water, because our lifestyle runs downstream.” The Recycled Fish “Sportsman’s Stewardship Pledge” invites anglers to embrace the Stewardship Ethic and join the organization, free of charge. The SAFE Angling Program — Sustaining Angling, Fish and Ecosystems — is a way to help anglers embrace a lifestyle of stewardship on the water. It involves catch and release fishing, including the use of single barbless hooks, biodegradable lures, and non-toxic lead-free weights. Recycled Fish also educates anglers about invasive species, habitat loss, waterway litter and pollution prevention, urban fisheries, and increase participation in recreational fishing for both adults and children. For more information on the 501(c)3 group go to:

So, if you find yourself with a trip of a lifetime booked...for bluegill...and need a few dozen flies in a hurry, consider Recycled Fish, because not only will you get what you need, but you'll be helping to make things better!

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